Products I’ve helped build.

Live

Led from concept to a legally binding digital signing platform: built the cross-functional team, wrote the PRDs and guided the MVP through launch and iteration, aligned with governance, risk and compliance requirements.

• 20,000+ users
• 600 businesses
• 18 enterprise clients

Shipped

Part of the team expanding Gojek's offline commerce: contributed to the launch of QRIS acceptance for merchants, offline debit and credit card acceptance (PCI-DSS, issuer certification), and merchant-facing products including SNAP, Payment Link and Hera Mobile, unifying offline and online commerce across the Midtrans and Spots ecosystems.

Worked across

Live

Co-founded an AI agency and software house. I lead product strategy and delivery across client engagements and Etalas's own products, and drive AI adoption across discovery, design, engineering and QA.

• 50+ products shipped

Live

Co-founded a productive waqf holding. The platform helps SMEs structure social giving through Islamic waqf contracts and helps waqf organizations operate professionally, in line with Shariah principles.

In delivery

Modern payment API and merchant portal in the Kareem ecosystem. Product and technical documentation for the unified API, recurring payments and a merchant-engineer payment simulator covering QRIS, Virtual Account and cardless credit; kickoff in June 2026 with UAT in September.

Live

Turn a messy client brief into an execution-ready spec: one brief in, a versioned PRD, quotation, specs and a live prototype out. The AI asks clarifying questions before generating each document, and clients can open a read-only link. I drove product direction, QA, pricing tiers and payment integration.

Payments via

Live

Free screen recorder and instant video sharing, a Loom alternative: record screen, camera and voice in one click, share HD video by link with no download, and get AI summaries of recordings.

Shipped

Product manager for a payment-infrastructure provider's value-added services: prepaid system, e-voucher, and promotions and loyalty, from requirements and roadmap to go-to-market. Started in technical pre-sales and lighthouse projects.

Shipped

Project manager on the leadership team for the AlphaBits to Finacle Universal Banking Solution replacement at State Bank of India Indonesia, a major revenue-generating initiative at Telkomsigma. Scope included ITM switching upgrade, AML, XBRL, data center and disaster recovery.

Shipped

Led the implementation at Bank ANZ through Jati Piranti Solusindo, moving users from customized legacy workflows to standardized industry practice: unit trust, pool fund, fixed income, bancassurance and more.

Shipped

Started in quality assurance, then project manager at Artajasa, Indonesia's electronic payment network: test planning, defect management, and IT project delivery across scope, schedule, budget and risk.

Live

Part of the digital ecosystem behind AYANA's operations: a back-of-house platform integrated with SAP, Opera and Simphony, in daily production. My part: PRDs and proposals for Housekeeping and FrontOps (KYC replacement), restaurant reservation, the wedding experience site and rewards points, plus purchase-requisition flows and sprint progress reporting for Intranet 2.0 (sprints 60 to 71 in 2026).

Proposal

Phased guest mobile app proposal: wrap the existing booking experience first, then add a native homepage, single sign-on, push notifications and analytics, validating demand before complex property integrations.

Contributed

Early sprint work on a Bubble-built product: user stories, task estimates, sprint planning templates, sprint reviews and an open-items tracker.

PRD

Requirements for a booking and payment platform for a padel venue operator: mobile-first booking, custom payment flow, slot locking against double bookings, WhatsApp and email confirmations, and a phase 2 that replaces the third-party booking stack.

Proposal

Quotations and scope for a phone-number platform (SaaS) that lets customers keep a global reach from any device.

Proposal

Draft proposal for a healthcare service feature for a motorcycle ride-hailing platform.

In delivery

Emergency takeover and revamp after the previous developer left. Week one: keep / fix / replace / defer assessment; scope frozen on day five. Covers game registration, self-assessment, AI-assisted rating with confidence score, verifier review, objections, certificate issuance and four external integrations, with go-live targeted for late November 2026.

In delivery

Security-test planning and reporting (grey-box on staging), onboarding scenarios for business operators, and stakeholder-ready technical briefings for the national logistics platform.

In delivery

Client coordination and delivery readiness for modules covering testing, facilities, infrastructure testing flow and HR: UAT, penetration and load tests, microfrontend design standards, and separating out-of-scope requests from go-live blockers.

Shipped

National patent administration system: workflow, document handling, examiner task distribution, role-based access and performance. Kickoff in November 2025 and final report on 31 December 2025, followed by AI-powered search maintenance.

Pitching

Super app for city public services: blueprint, technical proposal and testing methodology.

Pitching

Maintenance of the state receivables application: technical proposal and presentation, with a contract scope running to December 2026.

Pitching

Technical proposal for the maintenance and strengthening of the state asset management application.

Pitching

Technical proposal for the second-generation platform: commodity balance (Neraca Komoditas) and licensing (SSm Perizinan) integration.

Pitching

Technical proposal for a family and population services super app.

Pitching

Technical proposal for vulnerability assessment and penetration testing for the national financial intelligence unit.

Proposal

AI-powered POSM platform: import store and material lists from Excel, apply brand rules, AI image generation and editing, layered PSD output, client preview and print-vendor outputs, production planning and two-step approvals. I own the PRD and the proposal.

Live

All-in-one ERP, CRM and POS software for F&B, retail and fashion businesses.

Live

Professional website for a Jakarta law firm covering corporate, commercial and M&A work.

Concept

Website concept and manual guide for an Indonesian payment-system industry association, built end to end with AI Studio.

Live

Event production logistics, simplified: an index of event production infrastructure in Indonesia that connects organizers with Tier-1 units and vendors, with catalog, checkout, order confirmation and invoicing. Documented in the PRD as Eventory, with a working prototype.